Hi there! We’re KITRI.
Haeni moved from South Korea to London at the age of twelve to pursue her dream of being a professional ballet dancer. It was during this period of grueling training regimes and long hours in the studio that Haeni began to nurture a sense of determination and discipline that would later spur her on to build businesses, and name the brand 'KITRI' after her favourite female role from the classical ballet 'Don Quixote'!
Having immersed herself in the world of luxury fashion in her early twenties, Haeni decided to further her exploration of the industry, in sales and marketing in London and then in manufacturing and sourcing in Hong Kong where she led a design and product development division. Concurrently, Haeni launched Fox and Flyte with her two best friends, an e-commerce, direct-to-consumer site dedicated to selling accessible and affordable antiques.
With her experience in the arts, fashion, and direct-to-consumer e-commerce, she decided to launch KITRI in 2017, with the simple mission to create hard-working, well-made hero pieces that didn't break the bank.