A few months ago our amazing team of creatives gathered at an undisclosed location to shoot KITRI's first ever campaign. Shot on film by the incredibly talented photographer Rachel Lamb, the campaign introduces the KITRI woman to the world, celebrating her spirited essence and capturing a sense of fun, happiness, energy and lightness.
The brief for the shoot was to create a poetic moment or a dance between the woman and the garment, an ode to the original KITRI woman - The feisty and wilful heroine of the ballet Don Quixote.
Shot outside to use the sky and natural daylight, the shoot follows a tonal colour concept based on the collection - providing eye catching moments of joy around the city. The woman behind the lens? Rachel Lamb. Her sensitive, modern and feminine style with a polished commercial finish was a perfect match for the campaign.
We are very excited to share the final images with you as well as some exclusive behind the scene pictures from the set. Look out for our KITRI posters around London and come in to our Marylebone pop up shop to see, feel, and try on the pieces - creating your very own poetic moment.
Devon Button Collar Striped Shirt, Available 1st October
Simone Silk Tie Waist Dress, Available 8th October
Photographer: Rachel Lamb
Model: Georgia Howorth
Art Direction: Patter
Styling: Ianthe Wright
Hair: Chris Sweeney
Make-up: Vassilis Theotokis
Set: Hella Keck
The closest tube station is Bond Street, but we're also a short walk away from Baker Street and Oxford Circus.
Saturday - Sunday (including Bank Holidays): 11.30am - 6pm