Welcome to KITRI!
Hello, and welcome to KITRI. I am so excited to introduce you to the brand and our first collection.
I started conceptualising KITRI a year ago in a small studio in London, and what a year it has been! Since then, we have grown into a small group of passionate creatives, united in our quest for creating clothes that are classic but playful to suit the many (and sometimes crazy!) demands of modern women.
Despite being overwhelmed with choices from the high-street to online, we felt frustrated by having to sacrifice on quality and fit for a quick fashion fix. So we set out to change that! Our team has worked tirelessly over the last year to bring you a collection of versatile and distinctive pieces with premium quality at accessible prices.
The name KITRI is very special to me. It comes from the lead character of a much-loved ballet Don Quixote, my first ever solo role when I was an aspiring ballet dancer. It has been a long time since I hung up my pointe shoes but I feel that her vibrant spirit is the perfect embodiment of the brand and the brilliant, inspirational women that I have had the pleasure of working with so far.
Founder & Creative Director