Hi Campbell-Rey! This is the second pop up that you’ve designed for us, and we absolutely love the space! Can you talk us through your creative aim for the pop up and how it has developed and changed from the design of last year’s pop up in Marylebone?
The Soho pop-up is imagined as a colourful salon-style boutique that reflects Kitri's modern and playful aesthetic. We wanted to create an adaptable space that brings the brand to life in a surprising and elevated way and we hope it feels like an evolution from last year’s store in Marylebone. Custom furniture was a big part of the design, and we also used several key vintage pieces to create something that feels layered and striking.
You love an eye-catching and playful colour palette as much as we do!
What inspired the colours of the space?
The interior is all about colour, and it makes use of emerald green and ultraviolet as the key tones, punctuated by a reinterpretation of a custom oversized blue leopard print taken from the Kitri collection. We were inspired by Danish architect and designer Verner Panton’s groundbreaking interior schemes for the Spiegel Verlagshaus in Hamburg in the 1970s as well as the colours of the current Tate Modern exhibition Picasso 1932 - Love, Fame, Tragedy.
You’ve used both vintage and custom built furniture throughout the shop, can you tell us about some of the pieces you’ve used and why?
For us the mix is very important - the custom furniture was essential to unite the scheme and to create something unique. Part of the brief was to make the space modular, so we created a number of pieces on wheels that could be moved around for events or when the store is busy. We also wanted the furniture to work hard, so we designed elements that had more than one job - for example the central freestanding mirror that’s also a bench, a shelf and a display rail on the other side. The mid-century furniture adds a layer of character to the design that it’s very hard to recreate when everything is new, it gives for a certain patina and adds a dimensionality of time which we think is very important in a temporary space.
We’re really loving our new Soho home as there as so many cool places to eat and drink! Do you have a favourite spot?
Yes, a few even - we love Bob Bob Ricard around the corner, aperitivos at Bar Termini and a naughty lunch at Bao Bun.
Did you face any challenges whilst putting the store together?
The challenge with any pop-up is always to balance the feeling of quality and permanence in a space that won’t be there forever. With Brewer St we wanted it to feel like a real destination - a place where shoppers could come and feel like initiated guests in the Kitri universe. We wanted the design to be distinctive and pronounced, like nothing else we’ve seen before. We wanted to surprise and delight and we think we’ve managed that! People seem to have a really positive and playful reaction to the space which is just what we wanted.
Lastly, what’s your favourite feature of the pop up?
Charlotte: Mine is the emerald mirror bench we designed with a blue leopard pouffe seat and a Palladian top piece. Or the emerald asymmetrical geometric payment station.
Duncan: It has to be the Ettore Sottsass Ultrafragola mirror. Such an iconic piece of 20th-century design and it’s also lots of fun!
You can find out more about our pop up shop by viewing our pop up page
KITRI team x